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Global Language Learning Trends Among Travelers in 2024: Why 80% Choose to Learn the Language Before Departure?
language learning motivation, travel and language learning, global language learning trends, travelers language needs, language learning survey

2024-11-26

Introduction

Have you ever experienced this? Standing on a street in a foreign country, wanting to chat with locals but unable to form a complete sentence, resorting to gestures instead. Or sitting in the most authentic local restaurant, looking at a table full of delicacies but not knowing how to order. These awkward moments make us realize the importance of language learning.

As a travel blogger who has visited over 30 countries, I deeply understand that language barriers can make us miss out on many amazing stories and unique experiences. Today, let's discuss the current state of language learning among global travelers and see how people view the matter of "learning languages."

Global Trends

The latest Duolingo language trends report brings us an interesting discovery: in the post-pandemic era, the phenomenon of "learning languages for travel" is making a strong comeback.

Let's first look at the data changes in several typical countries. In the UK, Germany, and the US, there has been a significant increase in language learners motivated primarily by international travel. This proportion remains particularly high in Brazil, the UK, and Germany.

This data reminds me of a German couple I met in Berlin last year. They told me they started learning basic Thai and Vietnamese six months in advance for their planned Southeast Asia trip. In their view, this was not only a sign of respect for local cultures but also key to gaining an in-depth travel experience.

Learning Attitudes

Regarding the impact of language learning on travel, a US survey data particularly caught my attention. Up to 85% of respondents believed that mastering the destination's language significantly enhances their travel experience. Moreover, 80% stated that speaking the local language made them more adventurous while traveling.

This reminds me of my experience traveling in rural Japan. Because I could speak some Japanese, I not only found hidden food gems recommended by locals but was also invited by a warm-hearted restaurant owner to view cherry blossoms in her private garden. Without Japanese language skills, I might have missed these warm and unique experiences.

Practical Value

The value of language learning for travel goes far beyond simple communication. It's more like a key that opens the door to foreign cultures.

I remember while traveling in Spain, because I could speak some Spanish, I could not only understand handwritten menus in small shops but also chat with owners and learn the stories behind each dish. Once, an elderly shop owner, upon learning that I spoke Spanish, specially took me to tour his family's centuries-old wine cellar and shared many unknown local histories.

Future Outlook

With the full recovery of global tourism, more people are beginning to value language preparation before travel. From current trends, the motivation to "learn for travel" will continue to strengthen in the future.

Have you noticed that many travel experts now share their language learning experiences on social media? This approach of combining language learning with travel planning is becoming a new trend in travel preparation.

Afterword

At this point, I'd like to ask you: What languages have you learned for travel? Do you have any interesting experiences using these languages? Or are you planning to travel somewhere and preparing to learn the local language in advance?

I've always believed that language is not just a communication tool but a bridge connecting different cultures. When we say "thank you" in the local language or can understand the folk songs sung by street performers, the meaning of travel becomes richer and more profound.